Mendocino Pacific Realty

Streamlining the Complexities of the Deal

It is our Mission to design a Real Estate Transaction that meet the needs of each individual client. Extensive knowledge of local history, planning and building codes, and keeping current with Real Estate trends prepares us to take the worry out of purchasing your home. We understand that buying a home can be one of the biggest decisions you make and we will be there with you to get the answers you need.

Mendocino Pacific Realty is owned and brokered by Rob Borcich. Rob and his family have really lived the history of the Mendocino Coast beginning with his great-grandfather, who came from Croatia to Fort Bragg as a young man to work on extending the railroads from the local mill. Rob himself has seen extensive changes in the Mendocino Coast during his life. About the time he graduated from Fort Bragg High School, in the late 1960s, hundreds of hippies began arriving from San Francisco, transforming the rundown logging town of Mendocino into an artists' colony. Of course, since then, the Mendocino Coast has further changed and today is a world-class getaway destination with its charming New England architecture, stunning and inspiring scenery, plus the best in restaurants, accommodation and boutique shopping.

After high school, Rob attended the University of California at Santa Cruz when it was a newly emerging campus of only 2000 students and then, like many young people of the era, Rob hit the road in the 1970s playing in rock and roll bands. During this time, Rob started his own business, the R&B (rhythm and blues) Painting Co, which is still in operation today, and managed to scrape together enough to buy a first home for his young family.

Throughout his career Rob has always kept his hand in local politics, business and community issues while forging a successful corporate career in the emerging clean energy industry and then moved on to start his own energy conservation company called Syner-Gen in Albuquerque.

Rob's community ventures include years of coaching youth sports, including junior varsity boys' basketball in the 1990s, and currently coaching and managing the Mendocino Pacific Realty under 10s soccer team! He has fought for affordable housing and was instrumental in the permitting process for the construction of the new kidney dialysis center, which will allow coastal residents to avoid a three day a week, three-hour roundtrip drive to Ukiah for medical treatment.

Now, as owner and broker of Mendocino Pacific Realty, Rob has a chance to share with you his extensive knowledge of the local market and his expertise in city and county planning. This is all backed by cutting edge technology and marketing strategies, which are essential in today's global and virtual marketplaces. Rob not only understands the needs of this diverse community as a whole but also the individuals who live here - the loggers, musicians, artists, business owners, families with children, local progressives, conservative old guard and the many travelers who, once they see our area, just can't wait to move here. Rob respects the fair housing laws whether selling, showing or listing property. Stop by and find out what Rob and his team can do to help with your real estate matters.